FrogAspect was established in 2008 by Einat Burg Cohen, 41, a mother of 2, jewelry designer and artist. I studied multi-disciplinary design at Seminar Hakibutzim College in Tel Aviv, focusing on costumes design for performance arts. Originally from Tel Aviv, Israel, relocated to Brooklyn, New York in 2016.
The name FrogAspect derives from my curiosity to the frog's metamorphosis process and its extraordinary changeability with movement. This summarizes the process of my work that I’m trying to emphasize by manipulating materials like fabric, paper, resin, robber and plastic and change their original use and look into something different and taking their behaviors to its limits.
I started my business with a singular collection of theatrical handmade scarfs made out of fabric scraps using repetitive hand knotting and threading techniques. Inevitably, due to the Israeli hot weather and in addition to the scarf collection, I created a line of textile jewelry made out of stretch fabrics with spandex that both makes a statement, is light weight and fits most climates.
What started off as leftover materials has turned into a line of textile necklaces, mostly made out of spandex and stretch fabric which I had found to be highly playful and fun to work with in the context of jewelry design.
The process itself of manipulating the material and exploring its behaviors transforms it into new textures, transparencies and shapes. At times, I like to describe my work as putting a spotlight on an imperfect detail and make it shine. If we just zoom in, we will find endless treasures.