Zeynep Mursaloglu Sekeralp, founder and creative director of Projebir, studied Textile and Fashion Design at Mimar Sinan University in İstanbul. She then completed the Fashion Design Master Program at Polimoda Fashion School in Italy, followed by Design and Management Program at Bilgi University in İstanbul. After working several years as a fashion designer, she decided to create her own brand. She believes being an outsider to jewelry industry helped her to have a unique approach.

Projebir was founded in 2012 in search of modern, bold and unique daily wear jewelry. Each collection is inspired from Zeynep’s childhood memories with consideration of its novelty, refinement and contemporary attitude. While Zeynep's emotional and personal stories has an impact on the design, the final product also reflects lifestyle of today, what we want to feel and what’s needed to add to our look and why.

Projebir jewelry is handcrafted in Istanbul and is made with 14k gold, diamonds and other precious stones.