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Pretty Thug New York

Pretty Thug New York

Pretty Thug New York, started by Ariana Atwater and Destiny Hidalgo, stands for all the street-smart-but-sweethearts out there who have their own unique style and don’t conform to traditional views of society.

We curate high quality, custom and trendy bling jewelry.

We both worked in the fashion industry, particularly the jewelry industry, for a decade. Between our affinity for accessorizing and always being complimented on our style, we decided to start our own company with pieces that we have specially curated. We envision PTNY as a lifestyle brand that extends beyond jewelry. One of our main goals for PTNY is to collaborate with our women-owned businesses and organizations to give back to charities.