Writing Your Best Compelling ‘About Page’

We’re excited to dive into today’s topic: creating a captivating About Page for your brand. We extend our gratitude to Toby Myles, a seasoned copywriter specializing in the jewelry industry, for offering her expertise to share valuable insights and strategies for enhancing your website’s About Page.

Toby’s background includes both marketing and jewelry design, giving her firsthand experience in running a jewelry business. She understands the challenges designers face in standing out in a competitive market. Toby emphasizes the importance of connecting authentically with your audience, focusing on serving rather than just selling.

Tips for Crafting a Compelling About Page

Toby offers eight key tips for creating a captivating about page:

  1. Connect with Your Dream Clients: Tailor your about page to resonate with your target audience.
  2. Be Authentic: Write in your unique voice to engage your audience.
  3. Start with a Hook: Draw readers in with compelling anecdotes or experiences.
  4. Build a Narrative: Create a cohesive story around your brand to keep readers engaged.
  5. Highlight Uniqueness: Emphasize what sets you apart from others in the industry.
  6. Share Your Creative Process: Provide insights into your creative journey and materials.
  7. Include a Personal Touch: Let your audience see the face behind the brand.
  8. End with a Call to Action: Encourage readers to take the next step in engaging with your brand.

Addressing Common Concerns

Here are some quick tips based on common questions Toby frequently receives:

  • Testimonials: Testimonials don’t need to be overly formal; genuine feedback from clients can be powerful.
  • About Page Length: While there’s no set length, focus on conveying key points concisely and consider using subheads for skimmers.
  • Including Achievements: It’s okay to mention educational background or achievements but avoid making them the main focus.
  • Updating Your About Page: Revisit your about page periodically to ensure it still reflects your brand’s identity and values.
  • Write Authentically: Start with a rough draft to capture your ideas, and then refine them for clarity and impact.

Conclusion

Crafting a compelling About Page is essential for building connections with your audience. By following Toby’s tips and insights, designers can create authentic, engaging narratives that resonate with their dream clients. Remember, your about page is an evolving story—keep it fresh and relevant to reflect your brand’s journey.

We extend our heartfelt thanks to Toby for sharing her expertise and guiding us through this informative session. For further assistance or questions, feel free to reach out to Toby. Let’s continue to elevate our brands and connect with our audiences through captivating storytelling!

Did you enjoy this article? Read more from this series here!

This post is sponsored by the Workforce Development Institute. WDI is a statewide non-profit that works to increase opportunities for all New Yorkers to succeed in the workforce while earning family-sustaining wages.