Sassy Jones

Sassy Jones is a bold lifestyle brand dedicated to helping women embrace confidence through unapologetic style. Known for its bold and beautiful statement accessories, and empowering voice, Sassy Jones is more than a brand—it’s a movement that encourages women to live with what it calls “decision audacity.”

From humble beginnings as a kitchen-based startup, Sassy Jones has grown into a nationally recognized brand with a loyal community of customers. Its breakthrough came with The Sparkle Party®️, an innovative live shopping experience that brought real-time connection, joy, and style to women everywhere. That creative approach helped the brand flourish even during uncertain times, landing Sassy Jones the No. 24 spot on the Inc. 5000 list and recognition by Forbes as one of the top 25 small businesses that thrived during the pandemic.

Sassy Jones' distinct style has been embraced by celebrities such as Holly Robinson Peete, Tabitha Brown, Mally Roncal, and celebrity stylist J. Bolin for Pastor Sarah Jakes Roberts. The brand’s collections have also been featured on HSN and highlighted by The Today Show in its “She Made It” segment.

In 2022, Sassy Jones opened its first flagship store at Short Pump Town Center in Richmond, VA—a stunning, in-person destination for clients to experience the full spirit of the brand. The store has become a style sanctuary for women who travel from across the country to indulge in the brand’s unique energy and service.

Rooted in a mission to uplift and inspire, Sassy Jones is also committed to global impact, including philanthropic efforts like funding dormitories for girls in Kenya. With vibrant design, heartfelt storytelling, and a community-first ethos, Sassy Jones continues to set the standard for stylish, soulful living.