CREATEFREEDOM

Jevon Smith and Max Thompson, CREATEFREEDOM

Jevon and Max are cousins and co-founders of jewelry brand CREATEFREEDOM. Jevon studied Accessory Design at the Fashion Institute of Technology and has worked for brands such as Hood by Air, BOND Hardware, and Calvin Klein. Jevon crafts the aesthetic of CREATEFREEDOM through designing the jewelry and setting the creative direction of the company’s brand. Max holds a Bachelor of Arts in Mathematics from Rutgers University with minors in Economics and Business Administration. He currently works in the Asset Management Industry as a Data Analyst. Max leads the business direction and technical aspects of CREATEFREEDOM such as website development, managing finances, and setting business objectives. CREATEFREEDOM serves to explore how freedom exists and how it can be expressed through the individual, the community, and strong interpersonal connections. Each piece that is designed embodies a characteristic of freedom and is constructed to maintain wearability. The debut collection, which was launched on January 9th 2021, covers five broad concepts of freedom: legacy, growth, unity, change, and family. CREATEFREEDOM celebrates the non-conforming wearer while providing an enduring design aesthetic.

Photo by Colin Hughes